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Tricia Maia

Head of Product at TED, overseeing ted.com, mobile apps, events products, and backend platforms. Leads the product organization in delivering TED's mission of spreading ideas across borders and languages.

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Apr 16, 2025 • 43min

TED Head of Product on Building a Multichannel & Multimodal Content Strategy | E264

Tricia Maia, the Head of Product at TED, discusses her role in bridging traditional values and innovative practices at the renowned nonprofit. She shares insights on leveraging AI for content accessibility, including voice-cloned dubbing in multiple languages. Tricia explains how TED navigates its mission-driven goals while pursuing sustainable revenue. The conversation touches on evolving content formats beyond the classic talk, enhancing engagement through strategic distribution, and the importance of data-driven personalization in amplifying TED's reach and impact.