Tricia LaBarge

Tricia LaBarge, Sr. Director of Brand Media at Ariat International, and Sam Joachim, Head of Client Services at Tatari, dive into the world of TV advertising. They discuss how Ariat leveraged both connected and linear TV to boost brand awareness. Tricia highlights the emotional engagement potential of TV, while Sam shares insights on advanced measurement techniques. They emphasize a multi-faceted approach combining traditional and digital strategies to target modern audiences effectively. Their discussion wraps around the importance of creative content and robust analytics for campaign optimization.