Tricia Glynn

Tricia Glynn, Managing Director at Advent International, shares insights from overseeing nearly $100 billion in assets. She details the intricate carve-out of beauty brands like Bare Minerals and Laura Mercier from Shiseido to form Orveon. The discussion highlights the complexities of due diligence, strategic planning, and the challenge of building brand heritage. Tricia also addresses the importance of adapting to modern consumer values, navigating hybrid work culture, and innovative strategies to reinvigorate brands and drive future growth.