Tricia Gellman, CMO of Box, shares her expertise on aligning sales and marketing. She emphasizes the importance of shared metrics and definitions of opportunities to prevent confusion and drive performance. Gellman highlights the need for brand building to resonate with C-suite decision-makers and discusses the rising significance of peer recommendations in product marketing, especially post-pandemic. Additionally, she provides insights on navigating the shifts in B2B sales and the impact of AI on industry dynamics.