Trey Darnell

Trey Darnell, Director of Sales at Ediphi, shares his journey from writing user guides on construction sites to leading sales in construction tech. He highlights the broken state of construction sales, explaining why 90% of salespeople falter. Darnell emphasizes the hidden costs of prolonged pricing and how many platforms are overwhelmed by trying to do too much. He advocates for a consultative sales approach that prioritizes building relationships and understanding client needs, transforming how technology is sold in the construction industry.