Trey Benedict, CEO and Co-Founder of Pure Technologies, shares his expertise in the gold market, drawing on his experience from Heritage Auctions and rare coin dealings. Listeners uncover the history and dynamics of gold valuation, exploring investment opportunities and the differences between bullion and collectible markets. Trey offers essential tips to avoid scams and navigate the complexities of buying and reselling gold, including insights into contemporary sales strategies involving retailers like Costco. A treasure trove of knowledge for potential investors!