Trevor Testwuide

Trevor Testwuide, Co-founder and CEO of Measured, shares his insights on incrementality intelligence for media optimization. He explains the importance of measuring the true impact of advertising through controlled experiments. The conversation dives into the challenges of traditional attribution methods and highlights how cohort-based methodologies adapt to privacy regulations. Testwuide emphasizes the need for ongoing experiments in paid media on platforms like Facebook and TikTok to optimize marketing strategies and improve outcomes for brands.