Trevor Kaufman

Trevor Kaufman, CEO of Piano and expert in audience and revenue platforms, discusses the urgent need for publishers to refocus on their core audience relationships. He highlights the pitfalls of giving away content to giant platforms and the complex nature of publishing today. Trevor advocates for stronger homepages, cohesive subscription strategies, and measuring success through ARPU. He also addresses subscription fatigue, the resilience of the open web, and the renewed interest in micropayments despite previous failures.