Travis Steffen

Travis Steffen, a serial multi-preneur with eight successful exits and a growth mentor, dives into the costly problem of subscription churn at Revatto.com. He emphasizes that focusing on one clear problem and customer avatar can lead to success. Reducing churn is presented as a more cost-effective strategy than acquiring new customers. Travis highlights the importance of direct customer communication to gain valuable insights, and discusses innovative, human-centered strategies for effective retention and long-term business growth.