Travis Hess

Travis Hess, CEO of Commerce and expert in AI-driven strategies, joins the conversation to explore the future of omnichannel commerce. He emphasizes the shift from traditional channels to engaging customers across multiple surfaces. The discussion highlights the need to design for AI agents, balancing data-driven marketing with authentic storytelling. Travis predicts the rise of hyper-personalized experiences and stresses the urgency for brands to adapt and own their data. Insights into generational behaviors and consortium-style loyalty models round out the thought-provoking dialogue.