Travis Ferber

Travis Ferber, VP of Strategy and Operations at Fivetran and a guru in usage-based pricing, dives into the booming trend of this model that aligns cost with value. He reveals the intricacies of predicting revenue under consumption-based systems and emphasizes the importance of strong customer relationships. There’s discussion on forecasting strategies, the significance of customer feedback, and the role of generative AI in enhancing predictive analytics. Listeners gain insights on avoiding common pitfalls while optimizing sales strategies in this innovative pricing landscape.