Tracy Morrissey

In this engaging discussion, Tracy Morrissey, SVP of Media and Performance at Innocean USA, shares her journey from diverse roles in tech and advertising to leading Gen AI initiatives. She dives into how brands can shape their presence with large-language models, while emphasizing data strategies and low-risk testing. Tracy also addresses the challenges of tool fragmentation in AI, the importance of evolving content for LLMs, and how the landscape of media roles is shifting towards more integration with Gen AI, maintaining the need for human insight.