Tracy Larson

In this engaging conversation, Tracy Larson, President and CEO of WeSuite, shares her journey from security systems to a successful software company. She discusses managing growth post-acquisition, focusing on stability for staff and clients. Tracy highlights the importance of mentorship for women founders and the necessity of establishing personal advisory boards. She delves into the challenges of software customization, the emotional shifts after a sale, and the transformative nature of entrepreneurship. Plus, she reflects on the empowering role of AI in sales and leadership.