Tracy Ernst

In this discussion, Dean and Tracy Ernst, co-founders of Essential Candy, share their innovative journey from culinary inspiration to e-commerce success. They reveal how a heartfelt mission led to the creation of botanical lozenges and how they doubled their Amazon sales with just a $400 investment. Their strategies include leveraging farmers' markets for customer feedback, using events to build a loyal database, and securing retail distribution with Walmart. Listen in to discover their secrets to captivating customer engagement and scaling production.