Tracy Berry
Founder and principal at Berry Insights and former senior intelligence analyst at the U.S. Department of Defense, with extensive experience in competitive intelligence and insights for enterprise and SaaS organizations.
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Jan 29, 2026 • 49min
From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Tracy Berry, founder of Berry Insights and former DoD senior analyst, brings defense-grade competitive intelligence to business. She explains why market-led often misses the ecosystem. Short takes cover signals versus data, the what/so what/now what framework, storytelling for decision confidence, and how to turn monitoring into fast, actionable advantage.
