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Tracey Massey

Chief Operating Officer at NielsenIQ, a leading consumer intelligence company. Her expertise lies in understanding consumer buying behavior and revealing pathways to growth.

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Mar 22, 2025 • 47min

Consumer Motivations With NielsenIQ’s COO Tracey Massey

Tracey Massey, COO at NielsenIQ, shares her extensive expertise in consumer intelligence. She discusses her career journey from Mars to NielsenIQ and highlights leadership principles that foster growth. The conversation dives into evolving shopping habits, especially among Gen Z, emphasizing their preference for in-store experiences. Tracey also reveals insights into the rise of private label brands and the importance of authenticity in brand interactions, painting a vivid picture of current consumer motivations and market trends.