
Toyyibat Yussuph
Marketing professor Jeff Shulman welcomes Toyyibat Yussuph, PMP (American Express)
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Mar 8, 2023 • 52min
76: ABCs of Platform Product Management, Part II
Toyyibat Yussuph (American Express), Ria Bhatia (Niantic), and Rakesh Kumar (Mastercard) join marketing professor Jeff Shulman to discuss platform product management. They cover topics such as user personas, risk assessment, prioritization, and aligning business features with tech imperatives. The podcast explores the importance of understanding the essentials of a platform and provides insights into building scalable platform products.