Tori Sprankel

Tori Sprankel, a brand and website designer known for elevating "cool moms" and founder of Eldest Daughter Studio, shares her insights on personal branding. She challenges the notion that businesses need logos, emphasizing the power of consistent visual identity instead. Tori discusses essential branding elements for social media and the concept of micro-storytelling to connect with audiences. They dive into the importance of Instagram-first strategies and how simplicity can enhance brand presence.