Tori Mueller, Senior Social Media Manager at Quizlet, shares insights on how the learning platform engages Gen Z with its fresh approach to social media. She discusses the winning formula of ‘edutainment’ that blends educational content with pop culture. Tori highlights an innovative April Fools' campaign called 'Rizzlet,' sparked by user stories, that showcases their strategy of social listening and community involvement. Collaborations with influencers, like @maxnotbeer, further boost engagement, proving authenticity trumps polish in connecting with today's learners.
