Tony Safoian, CEO of SADA, transformed his family's small business into a leading cloud consulting firm. He shares how focusing on a niche early propelled his success while managing growth without external funding kept SADA disciplined. The discussion highlights strategic decision-making and the importance of adaptability as companies evolve. Tony also reflects on his early life in Soviet Armenia, his shift from a traditional career path to tech entrepreneurship, and the significance of instilling a strong work ethic in the next generation.