Tony Morris, author of "Coffees for Closers" and a leading sales instructor, shares insights on the fear that paralyzes salespeople from asking for the sale. He dives into the roots of this fear, connecting it to personal experiences and emphasizing the importance of practice. Morris recounts his days selling sweets and door-to-door car washes, demonstrating how foundational experiences shape one’s sales mindset. The discussion also highlights how exceptional service and effective communication can transform client relationships and the value of resilience in sales.