Tony Kiewel, President of Sub Pop Records, shares insights from his extensive experience in the music industry. He discusses Sub Pop's investment strategies and how they develop artists at different stages of their careers. Kiewel highlights ORCA's mission to improve financial transparency and support for independent music. The conversation touches on the challenges indie labels face amidst streaming changes and the importance of cultivating unique talent over social media popularity. Get ready to explore the evolving landscape of artist development!