Tony Katsur

Tony Katsur, CEO of IAB Tech Lab, shares his nearly three decades of expertise in digital advertising. He dives into the evolving ad tech landscape, emphasizing the need for innovation and open-source solutions. The discussion highlights challenges in measuring connected TV advertising, the significance of the Trusted Server initiative, and the balance between consumer privacy and effective advertising. Katsur also reflects on personal lessons learned in the industry and the importance of maintaining integrity and security in open-source projects.