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Tony Cross
Experienced sales management practitioner and consultant with international experience who contributes perspectives on sales management best practices and channel sales in the session.
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Dec 18, 2025
• 1h 22min
Biggest Takeaways from 10 Years Working to Increase Sales Management Effectiveness
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Tony Cross, an experienced sales management consultant, joins Mike to celebrate a decade of impactful sales strategies. They discuss why focusing on sales management is crucial for cultural growth. Highlights include the importance of mastering fundamentals and recognizing that people still drive success despite tech trends. Cross emphasizes the role of sales DNA in hiring and warns against neglecting leadership experience. They also explore the need for accountability through regular meetings, ensuring teams consistently thrive.
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