Toni Ko
Founder of NYX Cosmetics, which she scaled from a $250,000 investment to a $500M exit to L’Oréal. Currently launching multiple influencer-led brands under Bespoke Beauty Brands.
Best podcasts with Toni Ko
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Sep 25, 2020 • 15min
Toni Ko: On the Beauty Of Building Your Own Business
Toni Ko, founder of NYX Cosmetics and Bespoke Beauty Brands, tells WSJ's Veronica Dagher how she's launching a new makeup line amid the pandemic. Help us shape our future coverage of women and money. Share your feedback at wsj.com/secrets
Aug 15, 2025 • 46min
579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
Toni Ko, founder of NYX Cosmetics, scaled her beauty brand from a $250,000 investment to a $500M exit to L’Oréal. She shares how she achieved $4 million in retail sales in just the first year and disrupted the industry with smart, affordable packaging. Toni discusses avoiding debt and the emotional toll of selling her 'baby', facing post-exit depression. She also reflects on lessons learned from a failed business and reveals her blueprint for launching influencer-led brands under Bespoke Beauty Brands.
