Victor Diaz, owner of Renegade Running, shares his journey of building a community-focused running store in Oakland. Angela Tsay, from Oaklandish, discusses crafting a brand that embodies Oakland spirit through clothing. Tomra Palmer of Gravel + Gold highlights the importance of championing local crafts and women’s fashion in San Francisco. Together, they navigate the hurdles of rising costs, crime, and regulatory challenges, while emphasizing the resilience and community support that empower small businesses to thrive amidst adversity.