Tommy Ricketts

Tommy Ricketts, co-founder and CEO of BeZero Carbon, dives into the complexities of carbon markets. He discusses the challenge of proving the effectiveness of carbon credits, emphasizing the need for transparent ratings to build trust. Ricketts explains how ecological science translates to financial risk assessments and why rigor is essential for project quality. He also addresses concerns around greenwashing and the importance of governance in maintaining credibility. Ultimately, he advocates for transparency to ensure voluntary markets can scale effectively.

Tommy Ricketts, co-founder and CEO of BeZero Carbon, unpacks the intricacies of carbon markets. He highlights the fundamental challenge of proving the impact of carbon credits and advocates for rigorous rating systems to enhance transparency and trust. Tommy argues that viewing carbon credits as probabilistic risk instruments can better inform buyers and address market failures. He also shares insights on the lifecycle of carbon projects, the differences between voluntary and compliance markets, and his views on governance in carbon ratings.

Tommy Ricketts, CEO and Co-founder of BeZero Carbon, and Matt Trudeau, CEO of Nori, debate the rating and pricing of carbon credits. They discuss the importance of project-level quality, the role of private capital in fueling climate-positive projects, and the evolving landscape of carbon credit markets. They also explore the need for standardization and the potential growth constraints in carbon markets.