Lanny Smith, founder of Actively Black, creates a Black-owned athleisure brand that reinvests profits into the community, driven by a passion for cultural excellence. Tommy Johnson, founder of Made with Black Culture, utilizes blockchain to ensure creators receive fair recognition and compensation for their work. They share their personal journeys, discuss the need for ethical trade standards, and highlight the importance of moving from mere representation to true ownership. Together, they envision a future where Black culture is valued and protected in commerce.