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Tommey Walker
Co-founder of the iconic 'Detroit VS Everybody' brand.
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Aug 23, 2024
• 9min
Navigating Trademark Challenges: Detroit VS Everybody's Journey To Protect Their Brand
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Tommey Walker and Sean Xavier Williams, the co-founders of the iconic 'Detroit VS Everybody' brand, share their journey from a local slogan to a global movement. They discuss the unexpected moment when Keith Urban donned their apparel, raising their visibility and trademark concerns. Sean outlines the intricacies of trademarking and the high stakes of protecting their intellectual property, while also touching on strategic collaborations and the challenges of international trademark laws. Their story is a testament to perseverance and brand evolution.
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