Tom Snyder

In this engaging conversation, Tom Snyder, the Founder of Funnel Clarity and 2024 IEPS Sales Speaker of the Year, dives into the complexities of sales performance. He emphasizes that training alone isn't enough without structured practice. Tom advocates for a decision-focused sales process and highlights the importance of teaching new salespeople persuasion techniques. He also discusses the role of AI in sales—more as a tool than a replacement—while cautioning against reliance on overly optimistic sales forecasts. Practical tips for immediate improvement are shared.