Tom Rudnai

Tom Rudnai, Founder and CEO of Demand Genius, discusses the evolution of B2B content strategy as AI transforms the landscape. He emphasizes the need to create high-quality, question-driven content that aligns with buyer journeys. Tom also talks about the importance of moving beyond vanity metrics to genuinely measure content impact on revenue. He shares insights on effective content gating and the significance of integrating sales and marketing efforts. Additionally, the conversation highlights how AI tools can enhance content audits and personalize marketing strategies.