Tom Rudnai

Tom Rudnai, Founder and CEO of Demand Genius, discusses the evolution of B2B content strategy as AI transforms the landscape. He emphasizes the need to create high-quality, question-driven content that aligns with buyer journeys. Tom also talks about the importance of moving beyond vanity metrics to genuinely measure content impact on revenue. He shares insights on effective content gating and the significance of integrating sales and marketing efforts. Additionally, the conversation highlights how AI tools can enhance content audits and personalize marketing strategies.

Tom Rudnai, founder of Demand-Genius and a content attribution expert, navigates the complex landscape of content marketing. He discusses the growing importance of connecting content to revenue as traditional sales roles evolve. Topics include the pitfalls of measuring diverse KPIs, the need for leadership buy-in, and the unique challenges of quantifying content's true value. Rudnai emphasizes a shift towards revenue as the primary goal and shares strategies for aligning content teams with sales enablement to maximize impact.