Tom Rauen

Tom Rauen, founder of 1-800-Tshirts, shares his inspiring journey of transforming a basement startup into a $6 million brand. He discusses the critical role of his mother as his first employee and the challenges of scaling from 1 to 42 employees. Rauen reveals unique marketing strategies, including breaking a Guinness World Record, and emphasizes the importance of customer experience through personalized service. He also covers how branded online stores can empower small businesses and turn merchandise into a profit center.