Tom Muccio

Author of Collaborative Disruption, detailing his experience leading Procter & Gamble's collaboration with Walmart, resulting in significant growth for both companies.

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Dec 18, 2024 • 59min

510: P&G and Walmart: The Story Behind the Groundbreaking Relationship

Tom Muccio, author of *Collaborative Disruption*, discusses his pivotal role in transforming Procter & Gamble's relationship with Walmart from adversarial to a thriving partnership. He shares insights on breaking down corporate silos, fostering collaboration, and aligning goals, resulting in explosive growth from $350 million to $8 billion. Tom emphasizes the importance of transparent communication, innovative thinking, and servant leadership in creating a culture of recognition and accountability. His groundbreaking strategies have since influenced countless customer-supplier relationships globally.