Tom Muccio, author of *Collaborative Disruption*, discusses his pivotal role in transforming Procter & Gamble's relationship with Walmart from adversarial to a thriving partnership. He shares insights on breaking down corporate silos, fostering collaboration, and aligning goals, resulting in explosive growth from $350 million to $8 billion. Tom emphasizes the importance of transparent communication, innovative thinking, and servant leadership in creating a culture of recognition and accountability. His groundbreaking strategies have since influenced countless customer-supplier relationships globally.
