Tom Montag, CEO of Rubicon Carbon, has a storied background in finance, having held key roles at firms like Bank of America and Goldman Sachs. In a compelling discussion, he reveals why he shifted focus to carbon markets, highlighting the vital role of carbon credits for businesses. Montag delves into the challenges of building trust in these markets, emphasizing the need for genuine credits and innovative solutions. He also addresses the complexities companies face in their sustainability commitments, advocating for collaboration to navigate the evolving landscape of carbon finance.