Tom McMakin

Join Tom McMakin, CEO of Profitable Ideas Exchange, as he reveals the art of selling expert services versus traditional products. He discusses how the reliance on personal experiences and testimonials is crucial for establishing trust. McMakin highlights the emotional dynamics influencing consumer choices, emphasizing that selling expertise is about relationships, not transactions. He also addresses the challenges faced in niche markets and the importance of showcasing expertise to build credibility. A fascinating dive into the nuances of service-based selling!