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Tom Henderson
VP of Worldwide Channel at Wiz, with experience in building channel sales strategies at AppDynamics and Zscaler. Expert in channel sales ecosystem and implementing successful go-to-market strategies.
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Sep 10, 2024
• 35min
The Channel Hack, Episode 1 - Channel Forward Approach with Tom Henderson
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Tom Henderson, VP of Worldwide Channel at Wiz, shares his expertise in channel sales with a background from AppDynamics and Zscaler. He dives into the common misconceptions in channel sales, emphasizing the shift needed from direct sales to building trusted relationships with partners. Tom discusses how a channel-forward approach can accelerate revenue growth and optimize deal-making. He also highlights strategies for nurturing sales talent and the importance of adapting to evolving market dynamics, making a compelling case for prioritizing partnerships.
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