Tom Hehir

Tom Hehir, EVP at Edelman, and Jay Gallagher, CSO EMEA, delve into the vital relationship between earned media and marketing effectiveness. They emphasize how marketers can navigate media abundance while addressing attention fragmentation. Their discussion highlights the importance of blending earned, paid, and owned media to create impactful campaigns. With real-world insights, they argue that authenticity and message consistency are crucial for engaging consumers in today's skeptical marketplace.