Tom Froggatt

Tom Froggatt, the founder of Singular and host of the Careers in Discovery podcast, reveals how he transformed his client acquisition strategy after facing 600 rejections in three days. He discusses building a system that generates predictable client demand using content and insight reports. Tom emphasizes thinking like a tech founder, explaining how each client can yield £55,000 in a year. He shares insights on creating high-value free offerings that convert leads, and the importance of understanding the volume needed for effective marketing.