Tom Eschbacher

Scott Bair, a partner at Lunar and expert in product design, shares insights on creating beloved products like those from Airbnb and Uber. He emphasizes solving problems through thoughtful design and walks through wireframing to polished UI/UX practices. Tom Eschbacher, who specializes in B2B marketing, dives into effective lead generation strategies and the importance of North Star metrics that align marketing efforts with business outcomes. He offers practical advice on optimizing LinkedIn ads to elevate startup growth.