Tom Doughty
CISO at Generate:Biomedicines with hands-on security architecture experience, offering practical insights on AI, agentic systems, and the challenges of cybersecurity product marketing.
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Jan 29, 2026 • 31min
When Cybersecurity Marketing Fails to Reach the Buyer
Tom Doughty, CISO at Generate:Biomedicines with hands-on security architecture experience. The conversation covers why cybersecurity marketing often misses buyers, the 3Ms framework of moment/metric/motion, and the risks of AI and agentic claims. It looks at investor-driven buzzwords, practical use cases that help internal buy-in, and why clear, concrete messaging matters.
