Join Tom Doll, former CEO of Subaru of America, as he shares insights from his transformative journey in the automotive industry. Discover how he turned Subaru into a cult brand through innovative marketing like the 'Love Campaign' and strategic decisions that fostered customer loyalty. Doll discusses the importance of strong partnerships with retailers and shares the evolution of Subaru's growth amidst market challenges. Get ready for a deep dive into the emotional connections that fueled Subaru's success and the future of auto retail!