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Tom Denford

Co-founder and CEO of ID Comms, an advisory and analytics firm. Specializes in connecting brands with ideal agency partners and optimizing their media strategies.

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Apr 6, 2025 • 27min

Win More Pitches and Stop Doing Spec Work with Tom Denford | Ep #781

Tom Denford, co-founder and CEO of ID Comms, shares his expertise in connecting brands with the right agency partners. He discusses the pitfalls of speculative work and proposes resetting client expectations to foster fairer relationships. Tom emphasizes the importance of aligning agency capabilities with client needs and outlines four essential questions to consider before pitching. He also advocates for targeting clients that align with agency strengths to drive growth and success, moving away from ego-driven choices.