Tom Claridge, Head of Strategy at U-Studio, Unilever's in-house digital agency, shares insights on turning a failed Pot Noodle launch into a marketing triumph. He discusses the power of humor and self-deprecation in regaining consumer trust. Inspired by brands like KFC, the campaign embraced honesty and creativity on social media, leading to remarkable sales recovery. Claridge also highlights the agility of U-Studio and the significance of authenticity in brand messaging, making a compelling case for innovative strategic responses in challenging market conditions.
