Tom Burwell

CEO of BSG and sports investor-operator involved in assets including Sunderland AFC, World Supercross and a forthcoming franchise rugby sevens league; experienced in growing disruptive sports properties and building digital fan engagement.

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Nov 11, 2025 • 59min

Navigating the Disruptor Sports Landscape - Tom Burwell, BSG

Tom Burwell, CEO of BSG and an innovator in the sports industry, shares insights on navigating the disruptor sports landscape. He reflects on his early ventures in rugby and the lessons learned from launching Ultimate Rugby Sevens too soon. Tom discusses BSG's focus on investing where passionate fan bases exist and the hybrid business model in Formula One that emphasizes experiential events. He also highlights the importance of digital media control, sustainability in revenue models, and fostering a culture of innovation in sports.

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