Tom Beahon, co-founder of Castore, shares his inspiring journey of taking on sportswear titans Nike and Adidas. He reveals the innovative strategies that helped Castore rise in nine short years and how he secured tennis star Andy Murray as a brand ambassador. Tom discusses the challenges of building a brand from scratch, navigating sports sponsorships, and adapting to market dynamics post-COVID. His insights into resilience, authenticity, and the importance of storytelling in business make for an engaging conversation in the competitive sports industry.

Tom Beahon, co-founder of Castore, discusses the journey of building a billion-dollar British sportswear brand. Topics include starting the business, partnerships, opportunities in secondary teams, measuring success, and the rise of Castore in the sports industry.