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Tom Bangay
Senior Director of Content and Community at Juro, a contract management platform for in-house legal teams. He has a background in legal journalism and thought leadership.
Best podcasts with Tom Bangay
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Jul 15, 2024
• 31min
Juro: Tom Bangay on building customer personas and creating content for their target market
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Tom Bangay, Senior Director of Content and Community at Juro, shares his journey from legal journalism to leading content strategies in legal tech. He delves into how Juro uses AI for contract management and the importance of understanding customer personas. Tom discusses the challenges of sourcing subject matter experts and the evolution of content from basic blogging to engaging community-driven resources. He also highlights the role of podcasts and video content in Juro's marketing strategy, particularly in connecting with in-house legal teams.
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