Tom Abbott

Tom Abbott, founder of SOCO Sales Training and LinkedIn strategist, shares his expertise in turning LinkedIn into a lead-generating powerhouse. He reveals why many sellers miss the mark and emphasizes authenticity over polish. Tom outlines a 3-part post structure: hook, value, and CTA to gain attention and drive engagement. He stresses the importance of consistent posting and building genuine connections, urging listeners to focus on solving prospects' pain points for successful B2B sales.