Tolga Ermis

Founder of PromiseQ, a Berlin-based AI startup in the physical security field. Shares his experience of raising significant funding, achieving initial traction, and ultimately facing challenges leading to the company's closure.

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Dec 30, 2024 • 30min

He raised $1.3M, hit $100K ARR—but failed. Here's the lesson every founder needs to hear. | Tolga Ermis, Founder of PromiseQ

Tolga Ermis, founder of Berlin-based AI startup PromiseQ, discusses his journey of raising $1.3 million and achieving $100K ARR in the security monitoring space before facing major setbacks. He emphasizes the importance of validating customer pain points early on and recognizing when to pivot. Tolga reflects on the challenges of managing customer priorities, especially after losing a major client to a competitor. His insights serve as valuable lessons on the critical nature of addressing the right problems and the need for transparency in the face of failure.

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