Todd Snelgrove

In this episode, Todd Snelgrove, Senior Director; Value Advisory at SAP, discusses the importance of value quantification in pricing. He emphasizes the need for a structured process to carry it out effectively. Topics covered include quantifying value in B2C, the subconscious way of quantifying value, the decoy effect in pricing, evolving power dynamics in procurement, and the power of quantifying value in pricing strategies.