Todd Saunders
Co-founder and CEO of Broadloom (Broadlyum), a vertical software holding company that built the digital backbone for independent flooring retailers; led an 8-company roll-up, grew revenue to ~$30M ARR and exited to Sincerely/PE buyers.
Best podcasts with Todd Saunders
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9 snips
Jan 6, 2026 • 1h 1min
From Near Collapse to $100M+ Exit: A Story of 8 Smart Acquisitions
Todd Saunders, co-founder and CEO of Broadloom, reveals how he transformed his business by focusing on the niche of independent flooring retailers. He discusses discovering a high-value customer base with remarkable retention, leading to an 8-company roll-up that propelled revenues past $30M. Todd emphasizes the importance of brand and community over product, credits Facebook groups for growth, and shares insights on navigating challenges during acquisition integrations. His bold moves culminated in a $100M exit, showcasing the power of vertical focus.
4 snips
Apr 4, 2024 • 31min
A Deep Dive Into Vertical Software
Todd Saunders, CEO of Broadlume, brings his experience from Google to discuss vertical SaaS in the flooring industry. Chetan Narain, co-founder and CTO of Pepper and former Uber Eats innovator, shares insights on food distribution. They explore how vertical SaaS offers unique advantages, emphasizing the evolution of industry-specific technologies. The duo discusses AI's transformative power, boosting efficiency, customer satisfaction, and profitability. Their conversation reveals the enormous potential for these companies to revolutionize underserved sectors.
